The Confederation of African Football (CAF) has revealed a staggering 90% increase in commercial revenue for the 2025 Africa Cup of Nations in Morocco, describing it as the most successful commercial story in African football history, Afrosport reports.
The African football governing body in a statement on Friday attributed this increase due to commercial partners and distribution of media rights into new markets, notably Asia.
The commercial portfolio of AFCON has nearly tripped since the 2021 tournament in Cameroon.
“The growth has been matched by a steady expansion of the sponsor portfolio, with the number of commercial partners increasing from nine during the 2021 tournament to 17 at the finals in the Ivory Coast in 2023,” read a CAF statement.
“For the 2025 edition in Morocco, CAF has continued to attract more partners and now has 23 sponsors.
“This expansion reflects both the attraction of new global brands and the retention of existing partners, for whom the Afcon has been an excellent return on investment.”
🚨TotalEnergies CAF Africa Cup of Nations 2025 Commercial Success in Morocco leads to over 90% surge in Competition Revenues and a total of 23 Sponsors.
🔗 https://t.co/g8KMtyfq0M#TotalEnergiesAFCON2025 pic.twitter.com/PO6EFGKUbf
— CAF Media (@CAF_Media) January 16, 2026
CAF revealed it made a revenue of $96 million from the AFCON 2023 tournament in Ivory Coast and is forecast to earn $114 million from the 2025 edition in Morocco which ends on Sunday with the final between Senegal and the host country.
